Marketing Success with Mercury & Click

In October, we held an exclusive session on how Mercury&Click's powerful collaboration brings cutting-edge marketing automation and communication tools to recruitment. Daniel Fox (Mercury) and Jamie Drysdale (Click) shared their valuable insights on the challenges and solutions in recruitment marketing. This recap offers an overview of the key takeaways from the webinar.

The Unique Nature of Recruitment Marketing

Recruitment marketing is different from other sectors due to its dual audience approach of B2B (Clients) and B2C (Candidates). Because of this, it requires a refined approach, as the service being marketed relates to people's careers and livelihoods.

Data Connectivity Challenges

A major issue in recruitment marketing is the lack of connectivity between the CRM and marketing systems. This lack of connectivity leads to wasted time, extra effort, and compromised data integrity. To avoid this, it is key that your systems are integrated and share a single source of truth ensuring the data you're using is reliable and accurate.

Evolution of Data in Recruitment

Previously, organisations would hold large databases to assist with their recruitment processes. The industry has shifted now to holding more niche and specialised data. Also, with the introduction of GDPR and the rise in platforms such as LinkedIn, these have influenced data management practices. There is also a renewed focus on leveraging big data with AI.

Multi-Channel Marketing Approach

In order for recruitment marketing to be effective, it has to go beyond email campaigns. You have to utilise additional channels such as forms, surveys, events, text messaging and social media as these are crucial channels for gathering information about your clients and candidates.

Leveraging Technology for Better ROI

To enhance your marketing efforts that lead to better engagement from both your clients and candidates, you need your CRM and marketing tools to be integrated. Through this, you'll be able to achieve streamlined processes, better data utilisation, enhanced personalisation and improved ROI tracking across all your marketing channels.Click here to watch the full webinar